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Monday, 31 August 2009

Are More Facets Better?

Posted on 13:41 by Unknown
If you can't bring the best round diamonds to market, why not make them different - by simply adding more facets for example?

Because, as a rule they don't deliver any extra brilliance.

Can we say "dead as a doorknob"?

Maybe not, but let's make no mistake about it - the 58 facet modern round brilliant has a very long and impressive pedigree of development. And, it's not merely some shaggy dog story!

In fact, the most current research shows that extra facets generally create less facet contrast. This shows up as less sharply defined brightness, fire and sparkle! And, these are supposed to be the classic elements that define diamond beauty.

Although many variations and permutations have been explored over the past several centuries, the modern round is the paramount style of cutting. So much so that it's the basis of most other shapes as well; including ovals, pears, marquises and heart shapes.

The reason is simple. It works!

The look of the classic round is extremely desirable and appealing. That's why over 80% of all diamonds sold are cut in this style. That's why it's still the best way to say I love you. That's why it commands and holds the highest value.

Does that mean other styles are no good. Of course not! Tastes differ. There are always those who seek new alternatives.

As luck would have it, computer models have recently made it much easier to experiment with new styles. Cutters need no longer travel blind, running the risk of totally trashing extremely precious raw material. This is a very good thing!

But, it's also new territory. The jury is still out. It's far too soon to know for sure which styles will die on the vine of marketing hype, or get real legs and true staying power in terms of both beauty and value.
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      • 100% Light Return???
      • The Hope, The Truth & The Justice
      • I thought my diamond was forever?
      • Why would a consumer want a branded diamond?
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