Dream on...

Way back in 1998, our team of cutters set its sights and skills on producing a consistent “go-to” alternative for anyone who might wish to own a top performing diamond other than round.

Our dream was to create a truly aspirational diamond that shared the same exacting standard of perfection and beauty as the very best rounds.

The passionate pursuit of this vision led to a revolution in both design and performance. Not content to simply tweak existing styles of cut which were made to yield extra weight, we focused all our energy on creating the most intensely beautiful fancy shape.

After initial success in perfecting the modern round brilliant, it still took over two years of development and more than 30 working models to achieve perfection within a "square frame". In 2000, we finally introduced a breathtaking new fancy to the market that we call Dream. Fancy that.

It is an uncompromising cut. As I’ve said before, other fancy shapes are mostly made to yield more weight from rough crystals that would otherwise not produce “suitable” round brilliants.

Experiments with new faceting techniques led us to discover much higher levels of light performance than previously associated with fancy cuts. Dream hits the “sweet spot” of diamond beauty every time.

Dream received a US Patent for unique design in 2002. The variations of the square that were described in my previous post rely on step-cut or streched-out brilliant style facets that quite frankly lack sufficient sparkle.

These versions usually have extremely flat tops and open tables. My buddies tell me that the lack of a decent crown is what prevents the ordinary princess from becoming a true Queen aka the height of royalty.

Dream's full crown consists of an innovative arrangement of triangular facets in highly symmetrical series that are specifically designed to produce the highest degree of dynamic contrast brilliance – for superb fire and scintillation.

There are other equally immpressive aspects to this diamond’s design. The main facets alone are a remarkable acheivement. They are challenging to make because they must be precisely positioned by “eye” – literally “floating” without touching the table or the girdle, which are a diamond cutter's most constant anchor points of reference for precise alignment and measurement.

The Dream table is bistro sized and intimate, so that it doesn’t glare back at you like a glass-covered conference table. And, the pavilion facets replicate and mirror the base of the best round brilliants, a style which has proven to deliver optimum brightness.

If you think I’m just boasting, just wait 'til you see the pictures...