Solid Performance...

“Performance” is the newest buzz word in diamonds. Literally, it's what the diamond is supposed to do. It should come as no surprise that it already means different things to different people.

Does performance matter to you? It certainly should. To me, that’s what it’s all about.

Cutters and connoisseurs have been trying to quantify diamond beauty for a long time. It's not easy - perhaps next to impossible. Quantity and Quality don't generally share the same axis on any of the graphs I've ever seen.

After years of research, the GIA developed a very complex set of metrics to simply define the building blocks of beauty in a round brilliant diamond – brilliance, dispersion, and scintillation. The AGS continues to advance their performance-based methodology by also modelling the variants of beauty in fancy-shaped diamonds.

Both of these labs independently discovered that any given diamond’s “performance” is not constant. Significant changes occur just by moving the diamond or by subtle shifts in lighting conditions. Even the pupil-size, shoulder-width and clothing of the viewer can make a noticeable difference.

Not to be out-done, entrepreneurs have already brought to market various counter-top machines designed to analyze and compare diamonds based on their “performance”. Computerized snapshots delivered by these sales tools are still subject to interpretation. Despite their obvious g-wiz factor, there is honest disagreement over the validity of each tools ability to accurately define diamond beauty.

Lucky for us that beauty isn't purely scientific – it’s still an expression of art. Mere words and pictures may never convey the full magic of diamonds. To prove it to yourself, simply go look at some diamonds!!!

You will discover that diamonds do indeed “perform”! They are natural light shows. The best cut diamonds are dynamic works of art – literally 3D motion pictures. They are marvels to behold.

When you put such a diamond on its proper stage – adorning her – it will brighten up her life. It will dance in every light! It will twinkle like a little star! It will radiate all the colors of the rainbow! If you open up your heart and mind, it may even sing your special song of love!